TDG announced it will be doing a study of video viewing (Broadcast TV vs OTT) behavior of 18-24s. "Because this age group is defying traditional TV models, businesses [i.e., content and service providers] are being forced to abandon long-established practices in order to accomodate these tech-savvy and demanding consumers."
TV operators should take notice of consumer behavior trends as they are planning their video service strategies for the future.
That's how I see it. What are your thoughts?
Paul D Hamm
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